With National Pet Month underway, Working Feedback, a trusted review and feedback platform with...
Working Feedback has integrated with Merlin, the cloud-based veterinary practice management system (PMS) from MWI Animal Health, making it easier for veterinary practices to capture client feedback and generate authentic online reviews.
The integration, Working Feedback’s first in the veterinary sector, enables practices using Merlin to automatically trigger feedback requests following appointments and treatments. Rather than relying on busy teams to manually send emails or text messages, the process runs in the background, helping practices collect consistent feedback with minimal administration.
For veterinary teams, this means less time managing review requests and more opportunity to understand the client experience. By asking for feedback at the right point in the client journey, practices can gain timely insight into what is working well, where communication could be improved and how clients feel about the care their pets have received.
As online reviews continue to influence how pet owners choose veterinary providers, having a simple, automated way to collect feedback is increasingly important. Through the Merlin integration, practices can build a steady flow of genuine client reviews while strengthening their reputation across key online channels.
Reviews collected through Working Feedback, including Google reviews, can be shared on practice websites and social media, helping practices showcase the quality of care they provide and build trust with both existing and prospective clients.
Philip Molden, Director at Working Feedback, said: “The real value of this integration is how easy it makes the process for practice teams. Feedback requests can be sent automatically from Merlin, removing manual administration while helping practices gather meaningful client insight and build a stronger online presence.”
Ross Turner, Commercial Director at MWI Animal Health, said: “MWI Animal Health is focused on helping veterinary practices access technology and services that save time, reduce pressure and add real value. Working Feedback supports this in a practical way for busy veterinary teams.”
The partnership reflects a shared commitment to helping veterinary practices make better use of technology to improve communication, reduce pressure on busy teams and strengthen relationships with clients.
By combining Merlin’s practice management functionality with Working Feedback’s feedback and review platform, veterinary practices can turn everyday client interactions into valuable insight, improved transparency and stronger reputation management.
About Working Feedback
Working Feedback provides a fully managed, independent feedback solution that enables healthcare practices to grow through actionable insights from patients and pet owners. The platform helps practices strengthen trust, enhance their reputation, and deliver consistently high-quality care.
Founded in 2006, Working Feedback is celebrating its 20th anniversary in 2026, marking two decades of helping organisations turn insights into measurable improvements and lasting impact
Working Feedback
www.workingfeedback.co.uk
Tel: 0800 043 2100
About Merlin
Merlin is MWI Animal Health's cloud-based veterinary practice management system, helping practices manage appointments, patient records, communications and day-to-day operations through a single integrated platform.
